We are looking for a results-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate understands performance marketing, audience targeting, and budget optimization to generate high-quality leads and sales.

Key Responsibilities

• Plan and manage paid campaigns on Meta, Google, and other ad platforms

• Create media buying strategies based on business goals

• Define target audiences and optimize funnels

• Monitor daily performance (CTR, CPC, CPA, ROAS)

• A/B test creatives, audiences, and landing pages

• Manage ad budgets and scaling strategies

• Prepare performance reports with clear insights and recommendations

• Collaborate with creative and content teams

• Stay updated with platform changes and advertising trends

Requirements

• Proven experience as Media Buyer or Performance Marketer

• Strong understanding of paid ads funnels and conversion tracking

• Experience with Meta Ads & Google Ads

• Solid analytical skills

• Ability to optimize campaigns based on data (not guesses)

• Experience installing pixels and conversion tracking

• Good communication and reporting skills

Preferred Qualifications

• Experience with e-commerce or lead generation campaigns

• Knowledge of Google Tag Manager

• Understanding of CRO basics

• Agency experience is a plus